Darren Day

Darren Day

Chartered Financial Planner

01722 338801

Professionally

Darren joined our team 2021, bringing his wealth of experience from his time as an RAF officer and Chartered Member of the Management Institute. Darren’s transition into financial planning was driven by the same values that defined his earlier career — discipline, integrity, and a genuine commitment to helping others succeed.

Darren is a Chartered Financial Planner, specialising in comprehensive financial planning including the use of pensions, ISA investments and family estate strategies. Darren’s clients value his listening ear and methodical approach to making complex financial matters feel clear and manageable to follow.

Personally

Outside work Darren is committed to family, spending quality time with his children to create lasting memories. As a firm believer in lifelong growth, you’ll find him at the gym during his lunch breaks, working on strength, mobility and discipline.

At home Darren is constantly learning new skills — from home restoration to positive parenting. Darren is a firm believer in giving back through volunteer work and by simply being present for those who need a listening ear.

Importantly

In the UK, all financial planners must be listed on the Financial Conduct Authority (FCA) Register and hold a valid Statement of Professional Standing (SPS). It’s a legal requirement to ensure that financial planners meet strict standards of qualification, ethical conduct, and ongoing professional development

In an age where financial scams are increasingly sophisticated, please always ensure that anybody offering you financial planning advice is listed on the FCA Register and holds a current SPS issued by an FCA-accredited body. This will provide you with the assurance that they are qualified, regulated, and committed to maintaining high professional standards.

You can view my entry on the FCA Register by clicking here.

You can view my SPS by clicking here

Hear from Darren on how he can help you:

How I can help you live a richer life in every sense

When choosing your financial planner, it should be someone who looks beyond crunching numbers, someone you can trust with your future, someone who understands you, is with you at every step and does their job for more than just a wage. That’s a responsibility I take very seriously, because I treat every client as if there were members of my own family.

Trustworthy and Credentialed
I’m a fully qualified Chartered Financial Planner, held to the highest ethical and professional standards. But beyond the letters after my name, my belief is that trust is earned through being transparent, consistent, and putting you first.

Competent and Experienced
With years of experience helping individuals and families navigate their financial decisions, I provide technical expertise and real-world insight. Whether it’s planning for retirement, managing investments, or protecting your family legacy, I’ve helped clients all the way through it.

Focused on Your Life, Not Just Your Money
Financial planning isn’t just about growing your money pot—it’s about using resources to build a life that brings joy, freedom, security and purpose. I always seek to understand what truly matters to my clients, so that I can align their finances with their values and goals.

Peace of Mind, Not Just a Plan
My goal is to simplify the complex to give clarity and confidence, ensuring you always know where you stand, what’s the next steps are, and why we’re doing it. No jargon. No surprises. Just calm and steady guidance moving you forward.

Personalised, Respectful, and Human
People are not spreadsheets. They each have their own story, preferences, and pace. I have the skills to listen deeply, communicate clearly, and tailor everything to suit how you wish to be treated—because that’s how trust is built and becomes everlasting.


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      Annetts & Orchard is a trading name of Annetts & Orchard Ltd. We are authorised and regulated by the Financial Conduct Authority. You can find Annetts & Orchard Ltd on the FCA register (FCA number 820272) by clicking here. Registered in England & Wales (11503291).

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