How we charge

Charging a percentage fee, based on the value of your pensions, savings and investments, is the pricing structure that many advisory firms traditionally follow.

We used to the do the same. It was the ‘industry standard’. However, we’ve given a lot of thought to this and have concluded that there is a better way. Instead of basing our prices on how much money you have, we now charge fixed fees that only vary with your requirements and the complexity of your circumstances. We’re not the only firm to work on this basis, but we are in the minority.

So, what does this mean for you?

You’ll receive a service based on integrity.

We will only tell you to make changes to your pensions, savings and investments if those changes are in your best interest; our advice is truly unbiased. Likewise, when it comes to spending your money and enjoying your retirement, we will actively encourage you to do so, while we keep an eye on the future; we want you to live richly, not die rich. Could an adviser that gets paid a percentage of what you move to them say the same?

You’ll receive a service that is transparent. 

Because our fees are fixed, there is no complicated explanation or calculation required. This makes it easier for us to publish them on our website and give you a very good idea of what your potential costs will be before you even contact us.

You’ll receive a service that provides clarity.

You will always know exactly what you’re paying us and the level of service we will deliver for that money. There’s no hiding behind a small percentage figure, nor is there the requirement for our clients to know what 0.85% of £73,165.14 is. It’s clear, upfront and honest.

The below tables are designed to give you a better idea of what we charge for initial and ongoing work, and what each level of service entails.

Please note that our first meeting, which we use as an opportunity to see if we can help you, is provided free of charge.

Initial charges

Complexity Moderate Detailed Complex
Cost £1,895 £2,495 £3,225 – £5,000

Complexity Moderate
The need Advice required on how best to invest cash or make a lump sum pension contribution. There are no existing policies to review.
The service
  • We discuss risk. Each client will have different tolerance to risk (how comfortable you feel) and requirement for risk (how much you need to take to meet your objectives) so we’ll settle on the correct level of risk for you and your objectives.
  • We decide on which tax wrapper is most suitable for you (pension, ISA, general investment account etc).
  • We analyse which type of investment solution is appropriate.
  • We research the market and select a provider that can offer the tax wrapper, the investment we have decided on, any additional features we need to suit your requirements and one that is competitively priced.
  • You will receive a detailed report from us confirming our recommendations and why.
  • Your adviser will talk through the recommendations with you, answering any questions you might have and ensuring you are completely comfortable that you understand.
  • Finally, we will arrange all the paperwork and set up the recommended plans for you.

Complexity Detailed
The need A review of your existing investments or pensions to see whether they are fit for purpose and on track to deliver the outcome you are looking for.
The service
  • Depending on your needs, we may start with a second meeting to discuss your long-term financial plan and create a strategy to move forward.
  • We discuss risk. Each client will have different tolerance to risk (how comfortable you feel) and requirement for risk (how much you need to take to meet your objectives) so we’ll settle on the correct level of risk for you and your objectives.
  • Next, we review your existing plans. We conduct a deep dive into all the charges, investment options, portfolio performance, risk assessment and features analysis to see whether they are fit for your purpose.
  • If your existing plans are doing the job, or just require a bit of tweaking, that’s what we’ll recommend. Don’t forget, you’re paying us a fixed fee agreed at the outset so there is no conflict of interest that you may find with other advisers that work differently.
  • If we think there are better options for you, we’ll research the market to make an alternative recommendation.
  • We’ll consider the tax wrapper, investment options, risk level, additional features and importantly the cost when making our recommendations.
  • You will receive a detailed report from us confirming our recommendations and why.
  • Your adviser will talk through the recommendations with you, answering any questions you might have and ensuring you are completely comfortable that you understand.
  • Finally, we will arrange all the paperwork and set up the recommended plans for you.

Complexity Complex
The need Detailed retirement planning. Helping you plan your income to ensure you can live your best retirement without fear of running out of money.
The service
  • The first step is a strategy meeting. During this meeting we will identify and calculate your future financial needs.
  • If you are still building for retirement, this will include a forecast to see whether you are on track and if not, we’ll model changes to see what can be done to improve your prospects.
  • If you are close to or at retirement, we will identify the income you require for normal spending and capital required for larger purchases including holidays, cars, family gifts and general retirement enjoyment.
  • Next comes an in-depth conversation around risk. We will help educate you on the risk vs reward ratio, how this differs when taking an income, and ensure you are taking the correct level of risk for you and your needs.
  • Now we stress test the income strategy and agreed risk level. Using historic market performance data we’ll assess how our intended strategy would have fared across a range of historic market conditions and the likelihood of success. We’ll keep amending the strategy until you are happy and understand the variables that face us.
  • Now that we have agreed the plan, we need to make sure your pensions and investments are in the right place to make it work.
  • We conduct a deep dive into your existing policies considering the charges, investment options, portfolio performance, risk assessment and features analysis to see whether they are fit for your purpose.
  • If your existing plans are doing the job, or just require a bit of tweaking, that’s what we’ll recommend. Don’t forget, you’re paying us a fixed fee agreed at the outset so there is no conflict of interest that you may find with other advisers that work differently.
  • If we think there are better options for you, we’ll research the market to make an alternative recommendation.
  • You will receive a detailed report from us confirming our recommendations and why.
  • Your adviser will talk through the recommendations with you, answering any questions you might have and ensuring you are completely comfortable that you understand. Finally, we will arrange all the paperwork and set up the recommended plans for you.

Ongoing charges

Once your financial plan is in place, it is important to keep it under review so it can be adapted, where necessary, as your circumstances change. Our ongoing services are designed to do this.

Complexity Light touch Detailed Complex Family Planning
Cost £745 £1,595 £2,995 £5,495

Service Light touch
Who it suits Someone with fairly simple financial affairs, in the saving (pre-retirement) stage of life. You probably do not require a lot of contact but would like someone to keep an eye on things.
What’s included
  • Each year we have telephone/online meeting to see how you are, whether your circumstances have changed and to review your policies with us.
  • After the meeting we will analyse whether the policies and investments within them are still suitable for you. We’ll follow this up with a letter confirming the ongoing suitability or make recommendations for changes.
  • Every three years you will be invited into the office for a more in-depth face-to-face review.
  • In the face-to-face review we will also review the risk profile of your investments to ensure they remain suitable.
  • An adviser will be available on the phone for you five days a week (excluding bank holidays) to help sense check any financial decisions or help keep you calm if investment markets are worrying you.
  • You will also have access to our online portal where you can review your up-to-date investment balances and communicate with us securely via instant message

Service Detailed
Who it suits You could be in saving (pre-retirement) or spending (post-retirement) life stages. You probably have both investments and pensions being maintained, or possibly multiple of either. You require more regular detailed contact and will likely be following a financial plan.
What’s included
  • Each year you will be invited into the office for a detailed annual planning meeting.
  • We will review your policies and their investments to make sure you are still on track to meet your goals.
  • We will revisit the amount of risk you are taking to make sure it is still suitable for your tolerance to risk and appropriate for your overall plan.
  • We look for tax planning opportunities such as making use of annual ISA allowances, making pension contributions and using Capital Gains Tax exemptions.
  • If you are post-retirement we will review your income requirements and plan for the forthcoming year.
  • After the meeting we will analyse whether the policies and investments within them are still suitable for you. We’ll follow this up with a letter confirming the ongoing suitability or make recommendations for changes.
  • An adviser will be available on the phone for you five days a week to help sense check any financial decisions you are considering or help keep you calm if investment markets are worrying you.
  • You will also have access to our online portal where you can review your up-to-date investment balances and communicate with us securely via instant message.

Service Complex
Who it suits Suitable for those who require more complex planning. Likely to be in retirement. Could hold multiple financial products or require management of multiple sources of income requiring detailed income and tax planning. Likely to require ongoing Inheritance Tax planning.
What’s included
  • Each year you will be invited into the office for a detailed annual planning meeting.
  • We will review your policies and make sure you are still on track to meet your goals, including updating and revisiting your long-term financial forecast.
  • We will revisit the amount of risk you are taking to make sure it is still suitable for your tolerance to risk and appropriate for your overall plan.
  • We look for tax planning opportunities such as making use of annual ISA allowances, making pension contributions and using Capital Gains Tax exemptions.
  • If you are post-retirement we will review your income requirements and plan for the forthcoming year
  • We help you manage your cash, ensuring you have the funds readily available for upcoming capital expenditures and review your equities vs cash balances to match your financial plan.
  • We will monitor your Inheritance Tax liability and make recommendations to reduce if possible, while ensuring you have enough capital for your needs and long-term care consideration.
  • After the meeting we will analyse whether the policies and investments within them are still suitable for you. We’ll follow this up with a letter confirming the ongoing suitability or make recommendations for changes.
  • We can help complete your HMRC tax returns or liaise with an accountant accordingly.
  • An adviser will be available on the phone for you five days a week to help sense check any financial decisions you are considering or help keep you calm if investment markets are worrying you.
  • You will also have access to our online portal where you can review your up-to-date investment balances and communicate with us securely via instant message.
  • You are entitled to an additional face-to-face meeting each year upon your request.


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Annetts & Orchard is a trading name of Annetts & Orchard Insurance Brokers, authorised and regulated by the Financial Conduct Authority. You can find Annetts & Orchard Insurance Brokers on the FCA register (FCA number 136445) by clicking here. Registered in England & Wales. Registered Office: 31 Castle Street, Salisbury, Wiltshire, SP1 1TT.

Please note that the value of investments may go down as well as up and investors may get back less than they invest. Where these pages refer to investment performance it should be remembered that past performance is not a reliable indicator of future performance. The Financial Ombudsman Service (FOS) is an agency for arbitrating on unresolved complaints between regulated firms and their clients. Full details can be found by clicking here.

The guidance and/or advice contained in this website is subject to the UK regulatory regime and is therefore restricted to consumers based in the UK. The FCA does not regulate tax or estate planning.

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